Agents that report the most success with these campaigns:
- Reach out immediately via phone, email, or SMS/Texts
- Focus on building a dialogue with the lead about their interests, real estate goals or questions.
- Add the contact to a mailing list to stay in front of them via regular mailings (AutoMail will automatically add leads to your Lead List).
- Invite the contact to have coffee to meet them in-person
- Encourage them to subscribe to your email newsletter or to direct them to your Facebook, Twitter, or blog site.
Remember, these pre-designed campaigns are about building your brand and maintaining relationships by:
- Repeat advertising exposure with multiple rounds of mail, and
- Showcasing your expertise in their neighborhood or area of interest.