Sometimes referred to as “views,” this represents the number of times people have seen your ad. One person can be attributed with multiple ‘impressions.’ This is the ‘catch-all’ count of activities and impressions by prospects.
For example: If one person sees your Social ad/post (+1) and clicks through to the landing page (+1), then submits a lead form (+1), that would be 3 different impressions for that one prospect’s journey. At each of these steps that prospect was served an 'impression' of your brand.
This number includes: social ad impressions (coming soon), clicks, leads, postcards sent, QR Codes scanned, SMS/Text responses, landing page codes used, Facebook share responses, Twitter share responses.