Our targeting is built around a proprietary Likely Mover Profile, which is a dynamically generated set of users based on thousands of data points.
This profile is segmented to best match the listing, including listing price, location, property type, etc.
For example, to generate targeting for a luxury home, our Likely Mover Profile would analyze the actions, interests, and profiles of users across the country who recently purchased or sold luxury homes - then create a similar audience located around the property.