Agents that report the most success with these campaigns:
- Reach out immediately via phone and/or email,
- Focus on building a dialogue with the lead about their interests, real estate goals or questions.
- Add the contact to a mailing list to stay in front of them via regular mailings (TriggerMarketing will automatically add leads to your TriggerList).
- Invite the contact to have coffee or to an open house for the property in which they showed interest and meet them in-person
- Encourage them to subscribe to your email newsletter or to direct them to your Facebook, Twitter, or blog site.
Remember, these property-focused TriggerMarketing campaigns are not meant to just move a property, though it can happen, they are also about building your brand by showcasing your expertise in their neighborhood or area of interest.