> ## Knowledge Base Index
> Fetch the complete knowledge base index at: https://support.quantumdigital.com/sitemap.xml
> Use this file to discover available pages before exploring further.
> Pure-Markdown content can be obtained by appending a '.md' suffix to the content URLs listed in the sitemap (without the trailing slash).

# Do I need ‘Followers’ & page ‘Likes’ for Social Ads to be effective?

No. The effectiveness of Social advertisements on Facebook is _not impacted by the number of page followers or likes on your business page_.

Facebook’s ad network is strictly a ‘pay-to-play’ advertising model. Check out our blog article for more information on [Boost a Post vs. Facebook Ads.](https://quantumdigital.com/#!/blog/boosting-post-vs-facebook-ads-real-estate-pros)