> ## Knowledge Base Index
> Fetch the complete knowledge base index at: https://support.quantumdigital.com/sitemap.xml
> Use this file to discover available pages before exploring further.
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# Definition of 'Impressions'

Sometimes referred to as “views,” this represents the number of times people have _seen_ your ad. One person can be attributed with multiple ‘impressions.’ This is the ‘catch-all’ count of activities and impressions by prospects.

_For example:_ If one person sees your Social ad/post (+1) and clicks through to the landing page (+1), then submits a lead form (+1), that would be 3 different impressions for that one prospect’s journey. At each of these steps that prospect was served an 'impression' of your brand.

_This number includes_: social ad impressions (coming soon), clicks, leads, postcards sent, QR Codes scanned, SMS/Text responses, landing page codes used, Facebook share responses, Twitter share responses.