TriggerMarketing Overview

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Q. What is TriggerMarketing?

TriggerMarketing is an affordable, fully automated program that instantly prepares lead-generating just listed and sold campaigns for real estate agents. They just click to order. The minute recipients seek more property details, an email alert with the lead’s contact information is sent to the agent.

Q. Why should I use TriggerMarketing?

TriggerMarketing makes it easy to order neighborhood postcard mailers and house flyers that are designed to get a response and grow your prospect base. This instant marketing program allows you to launch effective real estate marketing campaigns via your computer or right from your smart phone while out in the field. Plus, it integrates the latest digital technologies—like QR codes, SMS texting, and protected URLs—on postcards to track responses and deliver warm lead information to your inbox. 

  • It’s fast, easy, and proven to find prospects
  • No need to spend time on design or layout
  • Includes technology to track individual responses
  • Integrated with property databases, Facebook and Twitter
  • Provides warm lead alerts and performance reports

Q. What happens when a prospect views a property?

The minute a recipient seeks more property details by scanning a QR code, texting in, or visiting the URL printed on your postcards, an email alert is sent to you. The email will include any available contact information for that responder/lead. You may access the same data by visiting your TriggerMarketing dashboard and clicking on the ‘Reports’ tab.

Upon receiving a responder/lead email alert, you may choose to do the following:

  • Personally follow up with the contact to see if they have any immediate needs
  • Add the contact to a ‘keep warm’ mailing list and stay in front of them via regular mailings
  • Invite the contact to the open house for the property in which they showed interest
  • Send them a Social Impact Postcard to encourage subscription to your email newsletter list or to direct them to your Facebook, Twitter, or blog site   
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